About Us

The Idea

We are a British menswear brand who initially set-up to specialise in collarless shirts. The idea behind creating collarless shirts was simple - being huge fans of the style we just couldn't find them in the variety and quality we were after, so decided to make our own! We launched in 2016 and, while collarless shirts will also be at our core, we are continuing to expand our range into more everyday menswear styles. 

High Quality - Honestly Priced

We source the materials from mills across Europe. Considered some of the finest in the world, the mills have a focus on sustainable fashion, whilst perfectly combining years of expertise with advancements in technology. The results are premium fabrics that are made to last - not just a one-season wonder. 

All our products are then produced in a family run factory in the Portuguese hills just north of Porto. If you want to read more about the production - check out The Process page.

We pride ourselves on the fit and quality of our clothing, with the greatest attention to detail and highest level of workmanship going into the production in order to achieve a unique look and feel. We also want to keep the costs down for you, so we avoid the typical 5/6x mark-up that many similar brands to us do, instead sticking to 2/3x throughout our range. High quality - honestly priced - made to last.  

Carefully Considered

A key feature of our clothing is its simplicity - no logo or unnecessary details. Instead we focus on the beautiful materials expertly constructed to create a clean, understated and unfussy look. Sometimes less really is more.